Monday, February 22, 2010

SEO Strategies Part 2: Dispelling the Myths of Search Engine Optimization

SEO is not v0odoo or witchcraft of the internet. It is a very real method of successfully attracting traffic to your site by simply making your site friendly to the search engines.

In fact, here some of the absolute truths about Search Engine Optimization!

- PPC or paid advertising is much cheaper and faster. WRONG. Paid advertising is only as good as long as you are paying for it, where On-Page SEO is a onetime set up. Natural Search Traffic is still 60% of all traffic & you will pay more per click in advertising if your site is NOT optimized.

- SEO results take months, if not years, to achieve. WRONG. In fact, you can expect immediate results within a few days. Nobody has the time or patience to wait these days...

- Optimal SEO results can only be achieved by an SEO expert. WRONG. No technical knowledge or SEO expertise is needed to achieve major SEO success when you use the right SEO Strategies.

- Hundreds of links are needed before I can start to see significant SEO results. WRONG. Have you ever heard the saying, "Work smarter, not harder"? You can maximize SEO results with very little linking.

- The Google algorithm is complicated and takes over 100 factors into consideration. It's impossible to achieve maximum SEO results without targeting them all. WRONG. There are key areas that have the greatest bearing and weighting over search engine results. In fact, these key areas make up the majority of the search algorithm.

- SEO software yields the best results. WRONG. Simply put, if you know the key areas to target, you'll outperform any SEO program EVERY time. It's not a complicated process if you know what you're doing. (famous last words)

SEO Strategies are real and will deliver traffic to your site. To learn how , grab yourself a copy of the Search Engine Optimization Guide

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